Auto manufacturer shooting for safety first this time.
photo credit: victorgrigas
ENERAL MOTORS Company, responding to intense criticism over its delay in recalling defective models responsible for at least a dozen deaths, states that it will not wait to recall future vehicles, but will instead send all newly assembled autos directly to its recall centers for inspection.
A company spokeswoman said the proactive initiative, dubbed "Immediate Recall," was being implemented on a "just-in-case" basis.
"We stand by the quality of each and every vehicle GM produces," the spokeswoman said, "but we want to stay ahead of the curve, so to speak, in the unlikely event that several million of our vehicles contain defects that could inconvenience our customers in terms of their being survival-challenged," she explained.
The move comes as GM CEO Mary Barra faces harsh criticism for not issuing current recalls sooner.
In a statement read by GM's spokeswoman, Ms. Barra was quoted extolling the new recall process.
"Our groundbreaking 'Immediate Recall' program will begin, as you might imagine, immediately. Our entire GM fleet will roll off the line and directly into our brand-new, state-of-the-art recall center, where each vehicle will be inspected thoroughly."
Ms. Barra went on to pledge that "each vehicle will be driven personally by me before I sign off that it is ready for you, our valued customer, to drive off the lot."
The GM spokeswoman confirmed that CEO Barra's schedule would be "pretty much booked solid" test-driving every new GM vehicle, but added, "she swears she doesn't mind, really."
Industry experts are hailing "Immediate Recall," but admit they are going out on a limb to predict that GM's safety record will improve.
© 3.20.14 Kate Heidel